Job Overview
We are looking for a highly motivated and results-driven Senior Performance Marketing Manager / Executive to manage and scale digital marketing campaigns across Pharma Products, Travel & Tourism, and Manpower Consultancy / Recruitment Services.
The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, lead generation, e commerce/marketplace platforms, conversion optimization, analytics, and performance reporting.
Key Business Verticals
1. Pharma Products – E-commerce / Marketplace Platforms
Manage and promote pharma products through e-commerce and marketplace platforms.
Develop digital strategies to increase product visibility, traffic, sales, and customer acquisition.
Manage and optimize paid campaigns for online product sales.
Monitor product performance, advertising spend, sales, ROI/ROAS, and conversions.
Optimize product listings, campaigns, offers, and promotional activities.
Analyze customer behavior and identify opportunities for e-commerce growth.
Coordinate with product, sales, and operations teams.
2. Travel & Tourism
Generate qualified leads and bookings for domestic and international travel.
Promote holiday packages, tours, hotels, travel packages, and other travel services.
Plan and execute Google, Meta, and other digital advertising campaigns.
Develop destination-specific, seasonal, promotional, and remarketing campaigns.
Optimize campaigns based on leads, enquiries, bookings, conversion rate, CPL, and revenue.
Work closely with the travel sales team to improve lead quality and booking conversions.
Analyze campaign performance and identify new opportunities for growth.
3. Manpower Consultancy / Recruitment Services
Generate qualified leads for recruitment, staffing, manpower consultancy, and placement services.
Run B2B lead-generation campaigns targeting companies, employers, and HR departments.
Develop digital campaigns for recruitment and staffing requirements.
Generate candidate leads where required.
Track lead quality, CPL, conversion rate, client acquisition, and campaign ROI.
Coordinate with the recruitment and business-development teams to improve lead-to-client conversion.
Identify new digital channels and strategies for business growth.
Performance Marketing Responsibilities
Plan, execute, and optimize Google Ads, Meta Ads, YouTube Ads, and other paid campaigns.
Manage campaign budgets and maximize ROI/ROAS.
Monitor CPL, CPA, CAC, CTR, CPC, conversion rate, ROAS, and revenue.
Conduct audience research, competitor analysis, remarketing, and A/B testing.
Develop and test ad creatives, copies, audiences, offers, and landing pages.
Set up and monitor conversion tracking.
Use GA4, Google Tag Manager, Meta Pixel, and other analytics tools.
Prepare weekly and monthly performance reports.
Analyze complete marketing funnels from ad → lead/enquiry → conversion → revenue.
Work with creative, sales, e-commerce, travel, recruitment, and management teams.
Required Skills
3–6 years of experience in Performance Marketing / Digital Marketing.
Strong hands-on experience with Google Ads and Meta Ads.
Experience with e-commerce and marketplace platforms.
Strong knowledge of lead generation and conversion optimization.
Experience in one or more of the following industries is preferred:
Pharma / Healthcare Products
E-commerce / D2C
Travel & Tourism
Recruitment / Manpower Consultancy
Good knowledge of GA4, GTM, Meta Pixel, and conversion tracking.
Strong analytical and reporting skills.
Understanding of ROAS, ROI, CPL, CPA, CAC, CTR, CPC, and conversion rate.
Ability to manage multiple campaigns and business verticals simultaneously.
Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Business, Commerce, or a related field.
Google Ads / Meta certifications will be an added advantage.
