We are looking for a Performance Marketing Executive with 1–2 years of hands-on experience in digital/performance marketing to manage and optimize paid campaigns across Pharma Products, Travel & Tourism, and Manpower Consultancy / Recruitment Services.
The ideal candidate should have practical experience in Google Ads and Meta Ads, lead generation, campaign optimization, conversion tracking, analytics, and performance reporting.
Key Responsibilities
1. Google Ads & Meta Ads – Mandatory
• Plan, execute, monitor, and optimize Google Ads and Meta Ads campaigns.
• Manage lead-generation, traffic, conversion, remarketing, and sales campaigns.
• Conduct audience, keyword, competitor, and market research.
• Create and test different ad copies, creatives, audiences, offers, and campaign strategies.
• Monitor campaign performance and optimize campaigns to improve CPL, CPA, CTR, CPC, conversion rate, and ROI/ROAS.
• Manage campaign budgets and ensure efficient utilization of advertising spend.
• Identify underperforming campaigns/ad sets/keywords and take corrective actions.
• Support A/B testing of creatives, landing pages, audiences, and offers.
2. Pharma Products – E-commerce / Marketplace
• Support digital marketing campaigns for pharma/healthcare products through e-commerce and marketplace platforms.
• Promote products to increase online visibility, traffic, enquiries, and sales.
• Monitor advertising spend, product sales, conversions, and ROI/ROAS.
• Assist in optimizing product listings, offers, promotions, and paid campaigns.
• Analyze customer behavior and identify opportunities for online growth.
3. Travel & Tourism
• Generate qualified leads and enquiries for domestic and international travel packages, holidays, tours, hotels, and travel services.
• Run Google and Meta campaigns for destinations, seasonal offers, holiday packages, and promotional campaigns.
• Monitor leads, CPL, conversion rate, bookings, and revenue.
• Work closely with the travel sales team to improve lead quality and conversion.
• Support remarketing campaigns for website visitors and previous enquiries.
4. Manpower Consultancy / Recruitment
• Generate qualified leads for manpower consultancy, recruitment, staffing, and placement services.
• Support B2B lead-generation campaigns targeting companies, employers, and HR departments.
• Generate candidate leads through relevant digital channels when required.
• Track lead quality, CPL, conversion rate, and campaign performance.
• Coordinate with recruitment and business-development teams to improve lead conversion.
Performance Marketing Responsibilities
• Manage multiple campaigns across different business verticals.
• Monitor key performance metrics including:
o CPL
o CPA
o CAC
o CTR
o CPC
o Conversion Rate
o ROI / ROAS
o Leads
o Revenue
• Set up and monitor conversion tracking.
• Work with GA4, Google Tag Manager, Meta Pixel, and other analytics/tracking tools.
• Analyze the complete marketing funnel from Ad → Lead/Enquiry → Sales/Booking → Revenue.
• Prepare weekly and monthly campaign performance reports.
• Identify new opportunities for improving campaign performance and lead quality.
• Coordinate with creative, sales, e-commerce, travel, recruitment, and management teams.
Required Skills
• 1–2 years of hands-on experience in Performance Marketing / Digital Marketing.
• Strong hands-on experience with Google Ads – Mandatory.
• Strong hands-on experience with Meta Ads (Facebook & Instagram Ads) – Mandatory.
• Practical experience in lead generation and campaign optimization.
• Basic to good understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
• Understanding of CPL, CPA, CAC, CTR, CPC, ROI, ROAS, and conversion rate.
• Experience with landing pages, remarketing, audience targeting, and A/B testing will be an advantage.
• Strong analytical and reporting skills.
• Ability to manage multiple campaigns and business requirements simultaneously.
• Good communication and coordination skills.
• Candidates with exposure to E-commerce/D2C, Travel & Tourism, Pharma/Healthcare, or Recruitment/Manpower will be preferred.
Qualification
• Bachelor’s degree in Marketing, Digital Marketing, Business, Commerce, or any related field.
• Relevant certifications in Google Ads / Meta Ads / Digital Marketing will be an advantage.
