AGM / DGM

JOB DESCRIPTION – Local Sales

Designation: AGM / DGM
Reporting to: GM – Local Sales / Business Head
Location: Indore, Bhopal, Gwalior, Bangalore.
Experience:

• AGM/Area Head Manager: 12–15 years in B2B industrial product sales (minimum 3–4 years in team leadership)

• DGM: 15–17 years of relevant experience, including zonal or national exposure in managing sales operations
  Qualification:

• Industry segments: B2B Industrial Oils & Lubricants, Power Transmission & Distribution, Polymer Manufacturing, FMCG, Pharmaceuticals, Industrial Process Applications

Role Overview:
A hands-on, field-oriented sales leadership role requiring B2B experience in specialty oils such as Transformer Oils, Insulating Oils, Liquid Paraffins, and White Oils. Products are widely used across various industries.

Industry Segments / Applications:

1. Transformer Oil

   • Electricity Boards, Government & Semi-Government DISCOMs

   • Electrical & Power Transformer Industries

   • Cable, Meter, and Transformer Repair Companies

   • Power Plants: NTPC, Power Grid Corp, Railways, Ordnance Factories

2. Liquid Paraffins

   • Light Liquid Paraffin: FMCG, Cosmetic, Ittar, Chemical, Pharmaceutical, Food Processing

   • Heavy Liquid Paraffin: Tobacco, Supari, Pharmaceutical, Food Processing

3. White Oils

   • Lubricant, Rubber, Textile, Polymer, Lamp Oil, Automotive Industries

Performance Expectations:

• AGM Sales Volume: 700–800 KL/month

• DGM Sales Volume: 1000 KL/month

• Lead zonal sales independently with support from Regional Managers, HO Managers, and Institutional Key Account Teams

• Focus on mid-size and segment-leading industrial clients

• Travel 18–21 days/month across states

Channel Expansion:

• Convert competitor distributors to Columbia’s network

• Grow distribution footprint

Key Responsibilities

1. Sales Leadership & Planning

• Lead and deliver regional sales targets

• Design strategies for utilities, transformer makers, FMCG, polymer, and industrial sectors

• Revive inactive accounts and develop new business

2. Team Management

• Lead Sales Managers across multiple states

• Track KPIs, provide feedback, and align team performance

• Conduct training and market exposure programs

3. Client & Market Engagement

• Build relationships with key institutional accounts

• Conduct high-value negotiations and manage contracts

• Represent the brand in client visits and industry meets

4. Cross-Functional Coordination

• Coordinate with:

  • Logistics for dispatch/tanker movements

  • Accounts for billing, credit, recovery

  • Technical teams for application queries

  • Pricing team for quote finalization

5. Reporting & Strategy

• Submit sales MIS, market intel, forecasts

• Track competitor activity and suggest growth plans

• Assist leadership in zonal planning and budgeting

Key Skills Required

• Leadership in zonal/multi-location sales

• Deep understanding of bulk oil sales (barrel/tanker logistics)

• Excellent negotiation and client relationship skills

• Technical understanding of industrial lubricants

• MS Office proficiency; ERP/SAP knowledge preferred