Role Overview :
We are seeking a dynamic and driven Deputy Manager – Channel Sales with proven experience in
the water pumps or water processing or water treatment, or filtration industry sector. The
incumbent will be responsible for developing and managing distributor and reseller networks,
driving sales through channel partners, and implementing go-to-market strategies to strengthen
our presence in the filtration and cartridge solutions market.
Key Responsibilities :
• Channel Development: Identify, appoint, and manage distributors, dealers, and resellers to
expand market reach.
• Sales Execution: Achieve monthly, quarterly, and annual sales targets through effective
channel management and demand generation activities.
• Market Penetration: Leverage water pumps, water processing, water treatment, or filtration
industry sales expertise to build robust distribution models
• Relationship Management: Build and nurture strong business relationships with distributors
and resellers, ensuring loyalty and long-term engagement.
• Trade Marketing: Drive channel visibility through reseller schemes, promotions, and
merchandising strategies.
• Market Intelligence: Monitor competitor activities, pricing, and channel schemes; provide
insights into strategic decision-making.
• Team Collaboration: Work closely with internal teams (marketing, supply chain, customer
service) to ensure seamless order-to-delivery execution.
• Reporting & Analysis: Maintain accurate MIS reports, sales forecasting, and performance
reviews of channel partners.
Key Requirements :
• Education: Chemical/ Mechanical/ Electrical/ Civil Engineering background.
• Experience: 5–7 years of channel sales experience in water pumps, water processing, water
treatment, or filtration industry/water treatment/processing, water pumps, or filtration
industry
• Industry Transferable Skills: Strong exposure to distribution network management,
reseller/dealer handling, and secondary sales planning.
• Skills: Excellent negotiation and relationship management, strong analytical and problem
solving ability, proficiency in MS Excel, CRM tools, and sales reporting, ability to drive
reseller loyalty programs and trade schemes.
• Competencies: Results-driven, agile, persuasive communicator, and able to work in a fast
paced environment.
