About the Role
We are looking for a results-driven Digital Marketing & Product Marketing Executive to support customer acquisition, brand growth, product positioning, and online product visibility. The ideal candidate should have hands-on experience in digital marketing, product marketing, content creation, campaign management, and product listing management across e-commerce platforms.
Key Responsibilities
Digital Marketing
Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
Manage SEO, SEM, email marketing, social media marketing, and content marketing initiatives.
Monitor campaign performance and provide data-driven insights to improve ROI.
Drive website traffic, lead generation, and customer acquisition.
Coordinate with designers and content teams to create engaging marketing assets.
Product Marketing
Develop product positioning, messaging, and value propositions.
Conduct market research and competitor analysis to identify market opportunities.
Support product launches and go-to-market (GTM) strategies.
Create product collateral including brochures, presentations, landing pages, case studies, and sales enablement materials.
Collaborate with sales and product teams to improve product adoption and customer engagement.
Product Listing & Marketplace Management
Create, update, and optimize product listings on e-commerce platforms and marketplaces.
Ensure accurate product information, specifications, descriptions, keywords, images, and pricing.
Improve product visibility through SEO-friendly product content and keyword optimization.
Monitor listing performance and recommend improvements to increase conversions.
Coordinate with internal teams to maintain product catalog accuracy and consistency across channels.
Support promotional campaigns and product launches on online marketplaces.
Preferred Skills
Experience with Shopify, Woo Commerce, Magento, or marketplace seller portals.
Familiarity with Amazon, Flipkart, and other online marketplace listing processes.
Knowledge of conversion rate optimization (CRO) and keyword research.
Experience with CRM and marketing automation tools such as HubSpot or Zoho CRM.
Basic graphic design or content management experience is a plus.
